Snap gives subscribers early access to new features, YouTube serves them fewer ads, and Discord provides more customization options for people’s chat channels. In recent years, Snap, YouTube, and Discord have introduced or expanded premium products that charge users for special perks. While Meta is notorious for cloning its competitors, its subscription offering isn’t just another case of copycatting. Meta’s news comes a few months after Twitter released an $8-a-month paid verification program as part of new owner Elon Musk’s revamped Twitter Blue product. The company is testing the feature in Australia and New Zealand this week and said it will be rolled out in the US and other countries soon. Facebook and Instagram will each charge users $12 a month for a blue verification badge, more protection against account impersonation, access to “a real person” in customer support to help with common account issues, and - most importantly - ”increased reach and visibility.” That means users who pay will have their content shown more in search, comments, and recommendations. On Sunday, Meta became the latest and largest major social media company to announce a paid version of its products with the “Meta Verified” program. Which is why we’re seeing the beginnings of what might be a new era of social media: pay-to-play. ![]() A weaker advertising market, privacy restrictions imposed by Apple that make it harder to track users and their preferences, and the perpetual threat of regulation have made it harder for social media apps to sell ads. Social media companies can’t make as much money off their free users as they used to. The saying implies that you, the user, aren’t paying for apps like Instagram and Twitter because you’re giving away something else: your attention (and sometimes your content), which is sold to advertisers.īut now, this free model of social media - subsidized by advertising - is under pressure. ![]() “If you’re not paying for the product, you are the product” has long been a common refrain about the business of social media.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |